Nobrow
Its similar because its a magazine that is based on their appreciation of design. Although it isn't anonymous as we planned ours to be it does focus on the visual rather than names.
Its similar because its a magazine that is based on their appreciation of design. Although it isn't anonymous as we planned ours to be it does focus on the visual rather than names.
Produced for the Private sector.
Services: Creative industries - It promotes art and design.
Wholesale and retail trade - Because its a product that is sold.
Its a succesful product as it sells lots of copies. Normally a publishing company promotes it's books but with this product it advertises the publishing company itself so that people will recognise the brand and know what kind of style to expect from it.
Varoom
This is similar because its a magazine to show up and coming designers and their work but with this magazine they open up a discussion about design. There's articles and interviews and this magazine is more of a learning experience than just an appreciation of design.
Produced for the private sector
Services: Creative industry, wholesale and retail.
Its a success because it has built its way up to being a renowned design magazine and pieces of design that are featured in it become assumed to be the 'now' thing. They have achieved desirability and that is their aim so they can sell copies.
The North Vancouver Anonymous art show.
This is a similar idea to ours, not in format, but the thought that people are choosing the art based solely on the visual without a name impacting the decision.
Produced for the Third sector as it is a fundraising event.
But also produced for private sector because the 'fundraising' is for the art council that run the event. Surely that's not fundraising its just making money?
Services: Creative industry.
I would consider this a successful event as it seems it's purpose is to finance itself. Since its advertising its 10th annual one they must have managed to fund themselves up until a tenth and feel its worth doing again so it must be a lucrative system.
But on the other hand maybe it isn't a successful venture because if they need to keep doing it every year then they have not succeeded in stabilising themselves financially.
Drawn and Quarterly seasonal editions
This is smilar because it is like an index of design. It shows some of each persons work then gives information on the artist and the work. Its like in ours except the information would be something people would have to specially request.
Produced for the Private sector
Serivces: Creative industry
Wholesale and retail
I think this is another successful example as it is now a known brand. If you hear that someone has had something published in a drawn and quarterly you assume its of a certain standard. This secures them in the market as people will seek out their name on things with the security that it will meet that standard. It works for its purpose: to advertise the designers/authors under their brand but mainly to promote the brand itself.
Girls who draw.
This is similar because its a compilation of different peoples work under a theme.
This is produced for the Private sector.
Services: Creative industry
Wholesale and retail
I think this is a successful product because the products boost the groups notoriety. The more known they become the more books/comics they can make with the knowledge of a pre existing fan base.
In Summary
I think that with the kind of product we chose, there are already established versions of, the only key difference we wanted to introduce was the aspect of anonymity; which creates an equal grounding for the work so it can be picked purely on its aesthetic. So the examples were mostly from the same sector and contributed to the same services. Also all the examples I have picked I would consider to be successful but I figure if they aren't successful I wouldn't know about them and be able to use them as examples. The main purpose of these products is to become known. Becoming desirable and a respected name is the way to be successful in the creative and wholesale industries. For most of these the primary objective is of course to make a profit and to carry on as a company, but the secondary purpose seems to be getting the art out into the world, spreading and sharing it .
