Tuesday 27 May 2014

Adam Simpson



The first thing that strikes me about this is that it is very shape based. I really like the concept of the piece too and you can't resist but go up and down and check that they match, its a simple fun idea. This was commissioned by Stokely  Design Associates to visually represent the way modern medicine is becoming bespoke to the individual although i feel this is a bigger thing in America and countries that don't have an NHS system. Instead their medication is marketed to people and sold as a product, which is kind of an alien concept to me. But I think the work still says something to the british viewer, to me it seems to show how far medication has come that we have almost a tablet for everything, the bright colours seem celebratory and as a whole it has a positive atmosphere.



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