Promo Promo where for art thou Promo?

So my promo video plans took a back seat to cop so far this year but with the cop deadline within sights I'm starting to get re-pumped up about my video. I was thinking about how I want it to look and checking out the kind of animation I like. I looked for other illustrator promo videos but there is sparse research there of particularly successful ones. So I've been looking at adverts and music videos instead. Last time I did animation it was my Terry Pratchett one and music was the thing I structured my animating around, it just got a lot clearer when there was music to work to.


Pratchett Animation FINAL from Rowena Sharp on Vimeo.


 I didn't get to spend as much time on it as I had wanted because I changed my plans in the last two weeks and did it all in that time. It was a rather stressful time and it put me off animating for a while. But with a self lead brief there's no stress for a deadline. More room for mistakes.

SO my top inspirations are..... (drum roll please)

Numero Uno
Sing Sang Sung - Air

I love this video because it has this calming effect. Theway the shapes mould into one another is mesmerising, but there are parts where it bumps about but it only does it in time to the music. The whole piece is so well put together and the song an animation perfectly compliment each other. I think thats the kind of synthesis I want between the music and my animation. Which will be  bit tricky as I'm making my on music. I have little music talent. But I have a ukulele and a kazoo so I think I' set.

Numero Dos
The Wonderfilled Oreo advert



The music in this one is used to tell a story and I think that's a good way to structure the animation. The movement between images is wonderful though, I love it when it swirls out like milk into the next image. I think the mix of the fun playful music an the wacky animation really works well together, it screams 'fun'. The colour pallet it good too, really soft colours but used in contrast to make them appear bright. I might steal that idea. Almost definitely, and use Coolors to construct my pallet before I start animating.

Numero Tres
Jookabox - You cried me



Aesthetic wise this animation is more lo-fi, but there's charm in the way it is constructed. I like the close up on the vampire and there bing almost ridiculous lines and detail on it, reminds me of Spongebob painted closeups.

The jookabox animation is another one that takes on a story though, it feels more memorable when you follow a character. I might play around with this in my animation play.